Benefits of Working with a Platinum Agent
The Platinum badge identifies agents who have access to HAR’s enhanced technology and marketing tools. Whether you’re buying, selling, or renting, these tools are designed to help support a more connected experience-from communication and personalized property searches to home marketing and market insights.
How Platinum Tools Help You
Whether you're buying, selling, or renting, Platinum Agents have access to enhanced technology and marketing tools designed to help create a smoother, more connected real estate experience.
Better Communication & Faster Responses
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Faster responses to questions -
Easier communication with your agent
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Appointment scheduling made simple
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Property updates delivered automatically
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A more connected experience from start to finish
Tools Working Behind the Scenes
- Mobile App Chat
- Booking App
- Client Portal
- Agent Branded Mobile App
- Email Marketing Tools
A More Personalized Search Experience
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Personalized property recommendations
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Saved searches based on your preferences
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Instant alerts for listings that match your criteria
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Convenient ways to preview homes remotely
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A customized experience built around your goals
Tools Working Behind the Scenes
- Client Portal
- Agent Branded Mobile App
- MarketInsight
- Track Home Value
- Virtual Tours
Stronger Marketing for Your Home
- Professionally branded property marketing
- Virtual Tours
- Enhanced listing promotion
- Marketing materials designed to attract attention
- Updates and insights about your local market
Tools Working Behind the Scenes
- Homesite / Property Marketing Tools
- Marketing Center
- Automatic Social Media Tools
- MarketInsight
- Agent Website Features
More Confidence in Choosing an Agent
- Access to ratings and reviews
- Insight into an agent’s expertise
- Better understanding of local market knowledge
- More information to choose the right professional
Tools Working Behind the Scenes
- Client Experience Ratings
- Google Reviews
- Recommendations & Testimonials
- Profile Enhancements
- Neighborhood Expertise Features
Better Market Insights
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Better understanding of local market trends
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Home value tracking and updates
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Helpful reports and market comparisons
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More informed decision-making
Tools Working Behind the Scenes
- MarketInsight
- Cloud CMA
- Home Value Tools
- Financial & Investment Tools
Modern Tools for a More Convenient Experience
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Mobile-friendly communication
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Easier access to listings and resources
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Digital tools that simplify the process
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A smoother experience on the go
Tools Working Behind the Scenes
- Agent Branded App
- Digital Business Card
- Booking App
- Virtual Office Website
What Does the
Platinum Badge Mean?
The Platinum badge indicates that an agent has access to HAR’s enhanced technology and marketing tools designed to help support a more connected real estate experience.
Platinum Tools
Tools included
Agent Blogs
- Platinum agents can contribute great articles and content to their Agent Blog and share it with their buyers and sellers.
- Consumers are empowered with accurate market knowledge to guide their real estate transaction
Client Experience Rating
- Consumers can be ensured that they are working with an experienced real estate professional, who will be committed to serving them and putting their needs first.
- Platinum agents can show their responsiveness, attention to detail, and market knowledge.
Agent and Company Website
- Platinum agents have the ability to promote your listings on their HAR-provided website as well as third-party websites.
- Buyers and sellers have access to a full-featured property search engine with mapping and Open House finder.
Mobile App Chat
- Homebuyers are looking for a fast way to ask questions and get answers from an agent.
- With the new chat feature on the HAR mobile app, Platinum agents can easily and directly manage their relationships with their consumers and respond right away.
IDX Tools and Widgets
- Platinum agents have the ability to offer a more powerful property search for their own websites including Open Houses, a School Finder and more.
Virtual Office Website
- Platinum agents can allow you to provide brokerage services to registered customers and clients over the Internet as if they were in your office.
Agent Branded har.com Mobile App
- Platinum agents can collaborate more directly with their consumers through Premium Content not publicly available on the HAR.com mobile app.
- Consumers will receive email alerts when properties matching their search criteria are listed.
Automatic Social Media Posts
- Platinum agents have access to promote your listings on social media sites like Facebook, Twitter, Instagram, LinkedIn and more.
- Whatever platform you use, we’ve got it covered.
Enhanced Lead Capture Tools
- Platinum agents have the option to use click-to-call technology to respond to inquiries as soon as possible and attract leads on HAR.com from many different sources.
Homesite (Single Property Website)
- Platinum agents can create beautiful and engaging property websites for every listing on HAR.com to better promote your listing.
- Consumers can rest easy knowing these property websites will be promoted on HAR.com and are a huge source of traffic generation.
Marketinsight
- Consumers can view scheduled appointments for their listing, as well as relevant information about the surrounding areas including web traffic, comparable nearby properties and more.
- Platinum agents can receive sales activity on nearby listings including price trends and statistics.
Open House Registry App
- An Exclusive Feature for MLS Platinum Subscribers.
- The new Open House Registry App is a real benefit for HAR members and MLS subscribers.
- Agents can manage their upcoming open houses in one convenient dashboard and guests can sign in using the same app.
Cloud CMA
- Platinum agents have the ability to use the most powerful and innovative software to create beautiful market analysis reports.
Showcasing Subscribers
- We have placed a small “Platinum Agent” banner over the bottom of agent profile photo to identify Platinum agents.
- The popular Find an Agent tool on HAR.com now allows consumers to search specifically for MLS Platinum.
Enhancement to Profile
- Showings: Consumers have access to view Platinum agents showing activities on their profile.
- Recommendations: Consumers and past clients have the ability to provide recommendations about Platinum agents.
- Customize Neighborhoods: Consumers can view neighborhoods that agents specialize in.
Social Profile
- View a lead's contact information, past and current addresses, current employment and online presence.
Digital Bussiness Card
- Your branded Agent Profile (all contact information and social media accounts) is easily sharable from HAR.com app.
Booking App
- Personalized appointment request process where the requester chooses an in-person, video conference or phone appointment.
- Requester selects a communication preference for the confirmation process (phone or email) and future correspondence.
EmailMarketing
- Send personalized campaigns, either announcements or recommended listings, with multiple customizable templates to an unlimited number of contacts.
- All-inclusive tool to create, schedule, send, and view the engagement analytics of your email campaigns
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