Streamlined tools. Modern design. Total Control.

Everything You Need to Grow Your Real Estate Business. Run your entire real estate business from one powerful platform designed to help you attract more leads, build your brand, and close more deals -without juggling multiple tools.
Get Started Watch the video ↓
The Platinum Dashboard combines powerful technology tools with integrated brand-building capabilities to maximize productivity across your real estate business. Designed to streamline operations, simplify workflows, and eliminate manual tasks, the dashboard empowers you to stand out, build trust, and scale your business through one complete, technology-driven solution. Learn more →

Benefits for Agents

Stronger Lead Generation

Platinum bundles multiple lead sources and capture tools so agents can attract more prospects from HAR.com, social media, email, and property marketing without juggling separate systems.

Higher-Quality Client Experience

From branded apps to automated reports, the Platinum tools provide consumers with a smoother, more informed experience that keeps them engaged with the agent’s brand at every step.

Powerful Personal Branding with the Platinum Badge

Platinum enhances the agent’s online presence with a branded Website, Profile enhancements, ratings, reviews, and “Platinum Agent” visibility, helping them stand out in a crowded marketplace.

Marketing Automation and Time Savings

Integrated AI, automatic social posting, email campaigns, and open house tools reduce manual work so agents can launch professional marketing faster and focus more time on clients.

Better Data, Insights, and Follow-up

Centralized CRM, lead management, traffic reports, and engagement analytics help agents understand who is interacting with their brand and listings so they can follow up more effectively.

Exceptional Value versus Third Parties

The combined tools in MLS Platinum would cost thousands per year if purchased separately, yet are offered at a single low annual fee, making it a cost-effective way to run a modern real estate business.

Pricing

Join 20,000+ real estate pros growing their business with Platinum
The ultimate all-in-one subscription for just $199 + tax/year. Comparable tools would cost over $6,500 annually, making Platinum an unbeatable value.
Sign Up

Explore the Tools Included in Platinum

Platinum CRM

Streamline every stage of your business, from lead generation to transaction management, while building stronger client connections over time!

Client Portal

Create a seamless client experience with tailored property searches and real-time engagement!

Mobile App Chat

The mobile app feature allows you to communicate in real time with consumers and clients!

Agent Branded Mobile App

The agent branded mobile app promotes your brand, listings and connects you with clients!

MarketInsight

Keep your seller, buyer and rental clients informed about real estate activity around a property!

EmailMarketing

Increase engagement through customized email campaigns recorded in Platinum CRM!

Social Profile

Search social media and background details to engage more confidently and securely.

Virtual Office Website

Engage clients by providing a search portal, premium content, and more from your Agent Website!

Track Home Value

Assist your clients in tracking the value of a property over time - all with your branding!

Branded Financial Tools

Empower every client decision with smart, agent branded calculators that keep your expertise behind every number.

Branded Investment Tools

Help clients understand investment opportunities with Fix and Flip or Cap Rate Reports.

LeadConnect

Instantly connects you by phone with consumers the moment a lead is generated on HAR.com!

Lead Management

This dashboard is your single hub to analyze, organize, and access tools to respond to and nurture every HAR.com lead!

AI - Lead Reply

Save time and enhance your responses to new leads with AI-generated customized replies!

LeadMagnets

Generate leads while offering relevant, up-to-date market trends and Premium content!

LeadPage Builder

Showcase your local market expertise with a customized real estate activity report that helps attract new leads.

Booking App

The tool that faciliates requesting appointments with you, directly from your listings, Agent Profile and Website!

Agent Blog

Create your Blog then post relevant, engaging client to attract leads and keep your clients informed!

My Listings

Stay in control of your listings from the Listing Dashboard—manage, analyze, and enhance effortlessly!

AI - Listing Highlights

Make every unique and sought-after feature on your listings stand out to attract potential buyers one highlight at a time!

AI - Photo Description

The time-saving solution that combines the power of AI with the story-telling process of listing photos!

Automatic Social Media Posts

The tool that keeps your listing status and changes automatically updated on social media platforms!

AI - Property Description

Let this AI-powered tool generate a unique and impressive Property Description in seconds for every listing!

Facebook Ads

The promotional tool to empower listing agents to precisely target potential clients on Facebook!

Comparative Market Analysis (CMA)

The all-in-one platform for creating professional, data-rich real estate reports and flyers!

HomeSite (Property Website)

Present every property with a custom, agent branded website!

SocialBoost For Listings

Utilize the power of social media to market your listings!

PrintCreative For Listings

Enhance your listing and open house promotion with engaging postcards and flyers!

Listing Display on Your Profile

Showcase your active listings, sold properties and open house activity on your Agent Profile!

Open House Registry App

Streamline the open house process with this app to manage, promote, and follow up with visitors from every open house you host!

Your Personal Branding "Presented By"

Share listings, consumer reports and more with your professional branding for lead generation and client engagement!

IDX Tools

Promote consumer IDX tools or embed them on an external website for increased engagement!

MarketSnapshot Videos (Video Content)

Share and engage potential clients through captivating market report videos from our extensive video content library.

Facebook Ads (2000)

The promotional tool to empower listing agents to precisely target potential clients on Facebook!

SocialBoost For Listings (3600)

Utilize the power of social media to market your listings!

PrintCreative For Listings (3300)

Enhance your listing and open house promotion with engaging postcards and flyers!

LeadMagnets (2500)

Generate leads while offering relevant, up-to-date market trends and Premium content!

RatingBoost (4500)

Showcase your professional reputation by promoting the accolades you've received from Client Experience Ratings!

TestimonialHub (Recommendation) (3400)

Request and showcase endorsements from past clients, fellow agents, and industry partners!

LeadPage Builder (2700)

Showcase your local market expertise with a customized real estate activity report that helps attract new leads.

MarketSnapshot Videos (Video Content) (4900)

Share and engage potential clients through captivating market report videos from our extensive video content library.

IDX Tools (2400)

Promote consumer IDX tools or embed them on an external website for increased engagement!

MarketSnapshot Videos (Video Content)

Share and engage potential clients through captivating market report videos from our extensive video content library.

AI Conversation

Smart AI conversations to create content, spark ideas, and boost productivity.

AI Image Creation

Transform text into stunning visuals that can be shared and promoted in seconds.

AI Profile Builder

Build, enhance, and refine professional profiles with AI assistance.

Frequently Asked Questions

Purchasing comparable tools and services individually from third-party providers would cost more than $6,500 annually.
Platinum offers a growing suite of tools, including Paid Facebook Ads, AI listing tools, Platinum CRM, and Agent Ratings. Learn more about the 55+ tools HERE.
Yes! There are several AI-powered tools to assist in responding to leads, generating social media captions, image creation for marketing, generating photo descriptions, and more.
Yes! There are embedded call-to-action lead generation tools on Agent Profiles, Agent Websites, reports and listings. There are also several tools available to generate leads while providing market trends, insights and more.
Yes! There are CE-eligible in person and virtual classes, video tutorials, and webinars to assist you in implementing the Platinum tools into your business. Click on the “Training” link on the Platinum dashboard to learn more.
For technical support, send an email to Support@har.com. For general Platinum tools and subscription questions, email info@getplatinum.io.
Currently, we offer a single subscription plan for the Platinum tools.
FOLLOW US ON

YOUTUBE
Copyright© 2026, Operated by Houston REALTORS® Information Service, Inc. (“HRIS”). All Rights Reserved.
Terms of Use | Privacy Policy