Marketing Your Home to Sell

In a good market Realtors can add your home to a Realtor database and sell it in six months without doing much work.  Years ago, advertising it in the newspaper would bring you open house visitors and a sale.  In todays down market, marketing matters.  In this increasingly online world it is not enough for your home to have curb appeal, it must have Google Appeal.  My cutting edge internet technology in marketing ensures your home is seen online, where we know over 85% of buyers are looking first.  I understand how to attract the attention of buyers online and my web marketing pledge is to give your home the best online marketing exposure available.  It is not enough to drive viewers to your house, it is my job to find the right viewers that will have the ability to purchase your home. 

When I first meet with my selling clients I help them determine the most effective price for their property so they can maximize the value of what is usually their greatest asset.  Then I create a customized marketing plan that will sell the home.  My marketing plans are ever evolving and improving and different properties require different marketing avenues, but I guarantee to place your house in front of the buyers.  Backed by the Coldwell Banker name you can trust, I use national and local advertising online and printed materials that attract the greatest number of buyers to your property.  A member of the largest relocation network in Houston, we can bring in Buyers from all over the world.   

The Google Appeal is important.  It means knowing how to use cutting-edge internet strategies and it means having search-engine-optimized online open houses to showcase your home's potential to buyers.  The internet allows us to microtarget marketing materials to the right buyers.  It's using targeted advertising that achieves results for you.

In addition to my own customized website and many other websites that will have your selling information, photos, and videos, I use different media outlets that include Houston Chronicle Advertising, Public and Broker Open Houses, Maximum Online Photos, text that generates interest and Search Enine Optimization, yard sign, fliers, and blog posts.  Your listing is guaranteed to be seen online by buyers and I can show you the data to prove it.  My marketing plan minimizes days on market while maximizing the value of your home.

My website is viewed by people all over the country so I post photos and videos of your home on my blog for viewers.  I drive traffic to my website through printed direct mail, geo-targeted advertising with realtor.com and by linking with real estate websites like Har.com and Coldwell Banker National and Coldwell Banker United Local.  My blog is a finalist in a blog contest put out by the Mays Business School and Real Estate Center at Texas A&M and this increases web traffic. 

While I am marketing your home, I can provide you with Marketing Activity to keep you informed of competitive market conditions, buyer activity, and the actions I have taken to market your property.

Call me today to get started selling your home.  At Closing, I will provide you and your buyer with a FREE Home Warranty if you list your home for sale with me during the month of August.  Just ask me for the Back to School Special!