Social Media Plug-in for MLS
Promote your real estate activities on social networking sites such as Twitter
With HAR's Social Media Plug-in for MLS you can promote your real estate activities on social networking sites such as Twitter and Facebook.
There are many social networking sites such as Facebook, Twitter, and LinkedIn that 
have become very popular with today's online consumers.
These social media sites create an environment for people to collaborate, and have become a great source of promoting a business or brand. As a REALTOR®, you can benefit from these social media channels by engaging and
interacting with existing and/or potential clients.
Challenge
Social networking focuses on building online communities of people who share similar interests and/or activities. It encourages new ways to communicate and share information. The key to social networking is the participation of its members and the sharing of information. Participating in social networks requires that you constantly update valuable content on multiple web sites which can become an overwhelming and time consuming task.
Solution
There are web sites such as Ping.fm, which make updating all of your social networks very easy. By creating an account with Ping.fm, your messages or content can be posted on multiple sites at once. Based on the same concept of Ping.fm, HAR has researched how to help its members promote their listings and real estate activities on these social networking sites without requiring the agent to manually add a post on each of the social networking sites they participate in.
have become very popular with today's online consumers.
These social media sites create an environment for people to collaborate, and have become a great source of promoting a business or brand. As a REALTOR®, you can benefit from these social media channels by engaging and
interacting with existing and/or potential clients.Challenge
Social networking focuses on building online communities of people who share similar interests and/or activities. It encourages new ways to communicate and share information. The key to social networking is the participation of its members and the sharing of information. Participating in social networks requires that you constantly update valuable content on multiple web sites which can become an overwhelming and time consuming task.
Solution
There are web sites such as Ping.fm, which make updating all of your social networks very easy. By creating an account with Ping.fm, your messages or content can be posted on multiple sites at once. Based on the same concept of Ping.fm, HAR has researched how to help its members promote their listings and real estate activities on these social networking sites without requiring the agent to manually add a post on each of the social networking sites they participate in.
Social Media Plun-in for MLS
We developed a tool called "Social Media Plug-in for MLS" which updates HAR members' social networking sites on a nightly basis. Whenever a member adds a new listing, makes a price reduction, has an open house or sells a listing in MLS, we will update their social networking sites automatically based on MLS data. HAR's Social Plugins for MLS will not only save our members' time, but it will also drive consumers back to their listings on HAR.com.
We currently post to Twitter, Facebook and LinkedIn. To view examples of HAR generated posts, visit these HAR members' sites:
www.twitter.com/HoustonAgent
www.linkedin.com/in/benhuynh
www.facebook.com/CorzoGroup
Benefits
We developed a tool called "Social Media Plug-in for MLS" which updates HAR members' social networking sites on a nightly basis. Whenever a member adds a new listing, makes a price reduction, has an open house or sells a listing in MLS, we will update their social networking sites automatically based on MLS data. HAR's Social Plugins for MLS will not only save our members' time, but it will also drive consumers back to their listings on HAR.com.
We currently post to Twitter, Facebook and LinkedIn. To view examples of HAR generated posts, visit these HAR members' sites:
www.twitter.com/HoustonAgent
www.linkedin.com/in/benhuynh
www.facebook.com/CorzoGroup
Benefits
- Saves time for our members - no more updating real estate activities manually on social networking sites
- Draws traffic to members' listings on HAR.com where many lead capturing tools are integrated
- Increases members' social networking participation
How it Works
Members will need to login to the HAR Members Only Site, click on 'Tools' from the top menu, and then click on 'Social Media Plug-in for MLS' under the 'My Tools' section of the left hand menu. The login information for each social networking site will need to be added. This will provide a constant connection to the social networking service,
so whenever you add a new listing, make a price reduction, have an open house or
sell a listing in MLS, a social networking notification will automatically be generated to alert their followers.
For example, Jane Doe has opted to promote her listings and real estate activity on Twitter. She has just signed a contract to sell a home, and is adding the listing in Tempo. That same evening a routine will run, and HAR will automatically push the data to Twitter creating a tweet on Jane's Twitter profile.
To add your account information for your social networks,
Members will need to login to the HAR Members Only Site, click on 'Tools' from the top menu, and then click on 'Social Media Plug-in for MLS' under the 'My Tools' section of the left hand menu. The login information for each social networking site will need to be added. This will provide a constant connection to the social networking service,
so whenever you add a new listing, make a price reduction, have an open house or
sell a listing in MLS, a social networking notification will automatically be generated to alert their followers.For example, Jane Doe has opted to promote her listings and real estate activity on Twitter. She has just signed a contract to sell a home, and is adding the listing in Tempo. That same evening a routine will run, and HAR will automatically push the data to Twitter creating a tweet on Jane's Twitter profile.
To add your account information for your social networks,
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