Your clients and potential clients are being told they don’t need YOU for real estate transactions. We are in the midst of an advertising war about the value of REALTORS®. And recent headlines have been against our profession: USA Today’s, “It’s Time Someone Stands Up to REALTORS,” and the Wall Street Journal’s editorial, “The REALTOR Racquet,” are two of many anti-REALTOR media pieces. This year’s Ultimate Power Lunch & Installation is filled with straight talk and the ammo you need in the trenches of today’s real estate advertising and media war.
Welcome in our new Board Chairman and Executive Committee

J. Fred Baca
Chairman
Colliers International
Lorraine Abercrombie
Chairman-Elect
Greenwood King Properties
Rob Cook
Vice Chairman
Robert D. Cook Properties
Michael Levitin
Vice Chairman
ERA The Michael Group
Margie Dorrance
Secretary/Treasurer
Keller Williams Realty Houston Metropolitan
Awards Ceremony
John E. Wolf Citizenship Cup Winner
Richard Smith
Coldwell Banker United, REALTORS®
REALTOR® of the Year
Dovie Morgan
Karpas Properties
Experience a REALTOR Celebration First - National Experts Offer Strategy...

Adam Goldberg
Google 		How to Target Your Audience.
Internet Real Estate advertising is projected to hit $1.8 billion this year. As a member of Google's leadership, Adam knows that your audience is on the web. From a dormitory at Stanford University, Google has emerged as the world's largest search engine. Last year, real estate was the #1 most searched professional service on Google.com. Google's AdWords program is used by thousands of advertisers to promote their products and services on the web with targeted advertising. AdWords is the largest program of its kind. "Google" is now so popular that it is not only used as a noun, but an adjective and a popular verb as millions of us now "google" for information knowing that we will receive results in a fraction of a second. Google is known for innovation and a fanatical devotion to its users.

Blanche Evans
Realty Times 		There's a Target on Our Backs…WHY?
Under attack is an understatement. Realty Times is the internet's largest independent real estate news service. Blanche is the author of two best-selling real estate books: The Hottest e-Careers in Real Estate, Real Estate Education Company, an Internet marketing primer for real estate professionals, and homesurfing.net: The Insider's Guide to Buying And Selling Your Home Using The Internet. Dearborn. In 2000, Blanche was recognized by the editors of REALTOR® Magazine as one of the 25 Most Influential People in Real Estate. In 2003, she was named one of nine "Notables" in real estate. She is frequently consulted and quoted by national media about the real estate industry and is a frequent public speaker on the industry.

Jerry Della Femina
NY Advertising Legend 		The Ammo.
Jerry is supplying the ammo. The creator of Joe Isuzu, the singing Purina Cat and the Scrubbing Bubbles is the keynote speaker for this year's REALTOR® Celebration. HAR proudly presents Jerry Della Femina, who will take the gloves off as he talks about how you can win in this age of increased competition and information overload. Jerry is described by Advertising Age as one of the most influential advertising people of the 20th century. He is a frequent guest on CBS News, MSNBC, CNBC and other national media. Jerry is also the owner of a newspaper and has a rich perspective on how advertising dollars are spent by REALTORS.