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NOV
20
Brokerages Predict Middle-Market Sector Improvement
By John Askins



Executives from some of the largest brokerages in the country expect to see their sales grow 6-8 percent in 2010 and home prices to start heading up about 3 percent.

J. Lennox Scott, chairman and CEO of John L. Scott Real Estate,  recently told the 2009 NAR Conference & Expo that the expansion of the tax credit to include repeat buyers will help boost middle-market sales next year, although mortgage financing above the $417,000 non-jumbo conforming loan limit will remain a challenge. “The repeat tax credit will at least start a conversation about buying” among existing home owners, Scott said.

Congress recently extended temporary high-cost loan limits of $729,750 for 2010, but the lion’s share of markets don’t qualify for those so-called jumbo-conforming loans. As a result, repeat buyers face tougher underwriting challenges. “People applying for a $419,000 mortgage are not wealthy—they’re two teachers,” said Helen Hanna Casey, president of Howard Hanna Real Estate Services, which operates in Pennsylvania, New York, and other states in that region.

The improvement in the middle market will help tighten inventories, helping to shore up prices, but the upper-end market will continue to underperform until companies start hiring again. That’s when the industry will see more relocation business among transferees, a critical component of the upper-end market, said Scott.

Merle Whitehead, president and CEO of RealtyUSA said a key job of brokers next year is making sure their sales associates understand FHA, because federally-backed mortgages will remain the principal provider of mortgage financing for most borrowers. Too many sales associates still think of FHA as financing for people who can’t qualify for conventional mortgages, but in fact FHA is the main source of mortgage capital today. “We have to change the thoughts and beliefs of our agents,” he said.

source:  REALTOR® magazine
Disclaimer: The views and opinions expressed in this blog are those of the author and do not necessarily reflect the official policy or position of the Houston Association of REALTORS®

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John Askins

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Welcome to Royce Realty, your source for Houston and Texas real estate. If you own property that you are thinking of selling I would be happy to provide you with a FREE Home Evaluation. If you are buyer, in this competitive real estate market, timing is everything. Many good homes are sold before...
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